Pricing the inventory can be tricky when starting an online boutique. One needs to make sure one is selling one’s products for more than what they cost one.

There are different ways to decide on prices, like:

1. Value-Based Pricing: Setting prices based on the value of products offered to customers.
2. Competitive Pricing: Looking at what similar products are priced at and setting one’s prices accordingly.
3. Psychological Pricing: Using techniques to make prices seem more appealing to customers, like pricing items at $9.99 instead of $10.
4. Penetration Pricing: Setting low prices to attract customers and gain market share.
5. Discounting: Offering discounts to encourage sales or during promotions.

No matter which pricing strategy one chooses, make sure to use a profit margin calculator to figure out if you’re making enough profit. Factor in the fixed costs, like the domain and Shopify plan, to ensure one is still making money after covering one’s expenses.